The flyer below uses the very popular silhouette effect on the people dancing and on the shapes representing speakers. The organic feel of the graphics below the people is very popular and is linked with fun and enjoyment. The other popular effect is the Ben Day Dot and "splatter" effect used in the top left hand corner, which frames the 5th Avenue logo. The text uses a san serif font with a distinctive line through all the letters, both upper case and lower case. The use of the black shilhouete on a red background is striking and the purple splatter surrounding the logo suggests 5th Avenue is a classy venue.
This flyer has a 50's feel to it. The use of the black and white image of a woman in the bottom left corner of the flyer has her lips highlighted with a pink colour suggesting lipstick. The over exaggerated expression is typical of advertising in the 50's. The white san serif text with purple back colour is used to provide a quote, written in the same 50's style. "...my Johnny's jeans looking whiter than white!" - a proud housewife. This links nicely in with the purpose of this flyer, which is a foam party. The choice of typography for the foam party is in direct contrast to the play on design with the mother figure. The typography is messy, chipped, smudged - all in need of a good cleaning. The 5th Avenue logo is again surrounded by a purple shape, consistent with the previous flyer. The contrasting colour of the orange background, with sunbeam styled graphics (again, typically 50's advertising feel) work well and isnt too over powering. The use of the bubbles to provide further information about date and time continues the theme of washing.
