Sunday, 19 October 2008

Its like a joke I dont get...

Even though I enjoy Contextual Studies it does feel like its a joke everyone gets except me. I understand what Mike talks about in class but it seems that the minute I walk through the door I dont. So, in an attempt to get my head around all this stuff I have pulled out all the stuff I have so far from Contextual Studies, put some music on and will attempt to make sense of it all. The results, successful or otherwise are below.

I have already blogged about DVD Studio Pro lesson earlier this week, still feel a little buzz about it. On Monday we have a production meeting ... this concept has been floated around quite a bit from last year but has only been successful a couple of times and not many people did the show and tell. I have had a rethink on my original idea for Room 101. It still revolves around the bus but the narrative is different. I have yet to storyboard it and I have played around with the graphic look and feel but since then I have had another rethink on the graphic look. If things go well I will have a mood board by the end of the day :)

The Bauhaus (1919 to 1932)

The Bauhaus was based in Germany and attempted to bring art and design together in a time when design was kept lower in the canon. Although artists could design they didnt advertise it because design was considered not as important as Art. The Bauhaus took the ideas of Morris and the Arts and Crafts Society further and allowed women into the school. All the student were given the opportunity to experience every aspect of design and then, given their strengths, allowed to specialise. The design emerging from the Bauhaus were primarily dominated by machines, could the design be made by machines.

The Bauhaus design emerged after the first World War and all prototypes were designed primarily for function and believed that design should be used to improve society. Using the concept of mass production and machines to provide objects that were cheap and functional. The results were straight, almost clinical without decoration. It was said the reason for the success of the Bauhaus design was as a result of those who survived the war were attracted to the clean feel after living so long in dirty trenches etc.

Although the Bauhaus was closed in 1933 by Hitler and the staff and students dispersed to America the impact and influence of the Bauhaus design can be seen in what is now called the International Style.

Key features of Bauhaus
  • cheap industrial materials
  • machine mass produced
  • standardised parts
  • prefrabricated construction
  • functional above all else
  • linearity (sharp edges)
  • geometric, abstract shapes
  • minimal, white/pure colours
  • undecorated ("honest")
  • assymetic composition
Art Deco

At the same time as the Bauhaus style was popular, Art Deco was its rival and also began in the 1920's. It captured the desire for a new/fresh start after the war and optimistic view of the future. A symbol of hope and was all about looking modern - the Space Age look (futeristic modernism).

Key features of Art Deco
  • the sunburst
  • go-faster stripes
  • science fiction
  • lightning bolts (zig zag)
  • streaming
  • jazzy geometry
  • mondern art/cubist effects
  • industrial materials
  • exotic sources
  • stepping
In the beginning it Art Deco style could be categorised as Art Inspired Geometry (adapting art styles to look modern) and Exotic Historicism (modern-looking, exciting strange styles). With the new inventions, developments and international travel Art Deco can be summed up as "optimisism". Towards the end of the Art Deco period the styles could be described as Streamlining (inspired by the fast trains and planes) and Moderne which was the growing influence of a practical Bauhaus style.

Art Nouveau (1890 - 1914)


Art Nouveau is often discribes as an International Style and nature-inspired design, was short lived before the first World War.
Key features of Art Nouveau
  • organic
  • anitHistoricist (no copying the past)
  • whiplash
  • flatness (turn it 90 degrees and the design has gone)
  • coordination
  • stylised
  • novelty
  • assymetry
  • themes
  • total look
There is a Japanese influence in Art Nouveau - asymmetry, flatness, cropping and odd views. C R Mackintosh based in Scotland is the only UK artist using this style. Britian didnt like this style considering it as the last phase of old style, yet today it is considered a forrunner of modernism and an ally of science and a source of non-Bauhaus styles.

The New Look


The New Look, often referred to as the tulip look, appeared after the second World War and as a result of a desire for a softer, non-geometric form of design. With the new technology and materials as a result of the war, plastics such as acrylic, perspex, nylon and polyethelyne were used with the new moulding processes to produce the tulip shaped style. Introducing experiemental shapes, colours, textures, patterns and themes.

Dior was the first fashion designer to take this tulip to the catwalk and although the initial response was controversial, with many women feeling it was a step backwards after the efforts of the women during the war, it obviously took off.